Merci Paris Goes in on the Erewhon Merch Craze With New Apparel Collaboration

Independent French retailer Merci Paris is importing the American Erewhon supermarket experience. This year saw some of the craziest celebrity smoothie collaborations from the supermarket creating a crossover cultural moment that led to an array of apparel collections including the grocery-ready Balenciaga x Erewhon collaboration and capsule with Cactus Plant Flea Market. Erewhon has also dropped their own Winter 2024 foodie-inspired collection before the year-end.With 2025 coming in hot, Erewho...